Service / 服务

1、品牌形象创建 2、品牌形象改造设计 3、品牌推广与设计管理

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服务领域

A.品牌设计

1.品牌形象创建

- 品牌价值分析、定位

- 品牌体验、品牌命名

- 品牌标志设计

- 品牌视觉识别系统(VIS)设计

2.品牌形象改造设计

- 品牌诊断

- 品牌形象基因再生长、品牌形象规划

- 品牌标志规划设计

- 品牌VI设计

 

B.品牌推广与设计管理

- 视觉营销策划、设计管理流程制定及创新

- 宣传画册、彩页、POP设计

- 产品包装设计

- 企业年报、书刊杂志设计

- 企业新产品上市广告设计、终端物料设计制作、推广活动

- 网站视觉形象规划设计

- 图形开发、卡通形象设计

- 企业设计任务外包

 

C.空间展示设计

- 空间指示系统设计

- 销售环境设计

- 展览展示设计

- 活动策划设计

 

D.专业印刷

- 精美画册、彩页印刷

- 书刊、杂志印刷

- 产品包装、彩盒包装、手提袋印刷

- 易拉宝、展架、户外广告制作

 

分析 Analysis


在与每个客户建立关系之初,我们的品牌设计与品牌分析师会检视公司运作的各个环节,并对客户的业务情形、竞争对手、业界趋势及顾客等做详尽而精确的研究,务求了解品牌创造,重新定位或再造品牌形象的重要因素。

In the beginning of a relationship with each customer, and our brand design and brand analyst will review all aspects of company operations, and the client's business situation, competitors, industry trends and customer is done and detailed and accurate research in order to understand brand creation, repositioning or re-brand an important factor.


 

概念 Concept


概念阶段将想法融入实际行动。我们首先查出品牌表达的各个层面,包括产品、服务、环境及名称。我们再由其中找出实际应用的项目,也就是最能影响品牌形象的方式和媒体。然后,设计小组开始进行创意开发,找出创意概念。

Conceptual stage ideas into practical action. We first identified the expression of the brand at all levels, including products, services, environment and name. Let us find out from them the practical application of the project, which is the best way to influence the brand image and the media. Then, the design team to begin creative development, to find creative concept.


创意导向 Idea Lead


根据调查阶段中所阐明的策略方针,我们的品牌顾问及设计师会发展并测试不同的概念选择。然后,我们会评估各个品牌设计、命名及设计建议的优缺点,以便找出我们的创意导向,经过激发灵感的策略和创意导向的超级点子,这就影响并引导的整个品牌工作的下一步开展。

According to the survey phase of the strategic directions set forth in, our brand consultants and designers will develop and test different concepts choices. Then, we will assess the various brand design, naming and design advantages and disadvantages of the proposed order to find our creative direction, through the strategy and creativity inspired super-oriented ideas, which influence and guide the work of the entire brand the next step to carry out .


 

探索 Discovery


在品牌设计的探索的阶段,我们的设计师及品牌顾问,则根据“创意导向”罗列出详尽的品牌VI体系。视客户需要的类型而定,这个过程中的工作是要延伸出企业的形象与感觉。

The brand design exploration stage, our designers and brand consultants, then under the "creative orientation" set out the detail of the brand VI system. Depending on the type of customer needs, this process is to be extended out of a company's image and feel.


 

应用的领域 Apply Field


开始时针应用项目进行设计,最终新的品牌VI体系将会延展到品牌所有应用的领域及活动上。

Start the clock application projects to design, the ultimate new brand VI system will be extended to all applications in the field of the brand and activities.


 

研究调查 Investigation


初始的阶段,我们顾问人员会分析客户的具体情况、所处行业、以及竞争和市场。在众多方法中我们所采用深度访谈的形式与管理阶层面谈。然后利用我们所搜集到的信息,发产出品牌设计策略、系统及建议。

The initial stage, the consultants will analyze the customer's specific situation, in which industry, as well as competition and market. Among the many methods we have adopted in the form of depth interviews with the management of the interview. And then use the information we have collected, hair outputs brand design strategy, systems and recommendations.



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